Websites like cars, boilers and offices require maintenance. If you fail to look after your website updates you risk losing business if the content is outdated and perhaps more importantly, you raise its vulnerability to being hacked. Content Updates A website that has out of date information gives a poor …

From guest contributor, Adrian Spurrell, The Red Thread Partnership Leading a Small Business I’ve been running small businesses now for over 20 years – both my own and other people’s.  And two things have struck me in that time.  One is that if you’ve never run a small business, then please …

Newsletters are in my opinion one of the most underrated marketing tools, here’s why: The Three Marketing Strategies Marketing can be broken down into three broad areas or strategies; Pro-active / Disruptive / Offensive Reactive / Search Defensive Let’s look at each in more detail. Pro-active / Disruptive / Offensive …

Clear Branding is a key need for all businesses whatever their size, so what is Branding. Branding – What is it? This is an area where experts love to differ! It’s probably easier to define what you want from branding rather than to define exactly what it is, so here …

Setting your marketing budget This task has been likened to asking someone how long is a piece of string. Some would argue that because of the broad number of factors influencing marketing, it’s the harder task to answer. Historically, and by that I mean pre today’s digital marketing offerings, the …

All businesses need a website, whether this is your first new website or an update, here are some tips to help you on your way. Business Card The most basic, possibly a single page with a basic description of who you are, what you do and how you can be …

KISS is an acronym accredited to the US Navy. It stands for Keep it Simple Stupid. It was invented as a fundamental philosophy for design, the reasoning is that systems that simple systems operate more successfully than those that are complex and importantly, are less prone to mistakes and errors. …

If order input shows signs of slowing, or you wish to grow, it time to get marketing, but where do you start? Getting Started with Marketing, preliminary steps It’s very easy to waste money on marketing. Although it’s easy to blame agencies, the root problem is often closer to home. …

Even before the digital revolution, there was a choice of tools available for marketing a business. Now with such a wide choice on offer, it’s important to make the right decisions and choose the right marketing tool Decide what you want to do Broadly speaking, there are three main categories; …

Successful email marketing Web-Clubs have been involved in email marketing since 2000, it’s early days. During that time we have sent millions of emails for thousands of organisations. Not surprisingly, we’ve learnt what works and what doesn’t. Whilst we can’t share with you all of our secrets, here are some …

Product Life Cycle One of marketing’s lesser talked about tasks is to manage a products life cycle. Once a product is ready for sale, it passes through four phases before it is finally retired. Each phase requires a different marketing strategy. Launch Through this relatively short phase during which revenues …

The terms marketing and advertising are often confused, they are though quite different. Put simply, Advertising (or Promotion) is just one part of the overall Marketing function. For most of my long career in marketing, I worked for large organisations. In such companies, marketing departments play a key role both …

On the 25th May, 2018, the General Data Protection Regulation or GDPR as it is commonly known replaces the existing Data Protection Act. It's a European wide piece of legislation and the government have indicated it will not be affected by Brexit. Much of the publicity surrounding it, highlights the scale …

I’m a passionate believer in the power of newsletters, they have multiple uses for businesses of any size; Raise awareness of your business Demonstrate Expertise Keep in touch with existing customers Share Industry and Company News Subtle selling In my article, Newsletter Tips and Tricks, on the Web-Clubs Website, you …