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Web-Clubs-Knowledge

What type of new website do you require?

new website

All businesses need a website, whether this is your first new website or an update, here are some tips to help you on your way. Business Card The most basic, possibly a single page with a basic description of who you are, what you do and how you can be …

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Product Life Cycle and The Boston Matrix

product life

Product Life Cycle One of marketing’s lesser talked about tasks is to manage a products life cycle. Once a product is ready for sale, it passes through four phases before it is finally retired. Each phase requires a different marketing strategy. Launch Through this relatively short phase during which revenues …

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The value of Newsletters

newsletters

I’m a passionate believer in the power of newsletters, they have multiple uses for businesses of any size; Raise awareness of your business Demonstrate Expertise Keep in touch with existing customers Share Industry and Company News Subtle selling In my article, Newsletter Tips and Tricks, on the Web-Clubs Website, you …

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Marketing to Baby Boomers

baby boomers

Who they are The Washington Post is credited with coming up with the term baby boomers to describe the generation born after the end of the second world war. Not surprisingly after six years of conflict, when the troops returned home there was a boom in pregnancies. The definition typically …

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