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Marketing

How Could You Market Your Business?

A successful business is usually one that has created effective marketing strategies — it isn’t surprising that the public need to be aware of your brand for it to grow. All businesses should invest in marketing to encourage purchases, engage with customers, sell and grow. So that begs the question: …

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Brands That Are Passionate About Inclusivity

Much has been said about inclusivity, but where can this ideal be visualised? Many brands say that they support these causes and are pushing for change. However, this isn’t always evident or apparent in their actions. Consumers need evidence that they have changed their practices, or at least can see …

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Can SME Businesses Utilize AI Technology to Achieve Success?

Can SME businesses utilize AI technology to achieve success? Artificial Intelligence Technology has been touted as the solution that will address the decline of business efficiency and stagnated growth. Investors and Government departments are in awe of AI technology, how it can change the way businesses operate and the opportunity …

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6 Content Marketing Essentials to Grow your Business in 2019

It’s only natural for a business to strive towards organic growth and expansion over time. In order to successfully grow a business, you need to have a content marketing strategy. Whether you operate as a small independent startup or a large international corporation, your content marketing will shape the way …

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7 Tips to Write Great Social Media Content

Guest Contributor Adela Belin is the Head of Digital Marketing at Writers Per Hour. She creates content surrounding marketing with a focus on social media and digital marketing. You can be all sorts of fun and casual on social media but that has got nothing to do with using correct grammar, spelling and punctuation. Using …

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Seasons Greetings

Christmas Card

All of us here at Web-Clubs would like to wish you all a Great Christmas and a Happy New Year It seems unlikely that 2018 will be remembered as a great year for business. Government infighting, a nation divided over Brexit and uncertainty over relationships with our biggest trading partners …

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Improving Marketing Campaign Conversion

Improving Conversion

Conversion is the ultimate goal of a marketing campaign. For an online shop, a successful conversion is the closing of an order, for an advertising campaign, it's more likely to be collecting prospect details for following up. Improving conversion is all about attention to detail. When I started in marketing, …

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Better Targeting for a Better Result

Targeting

The more relevant you make your offer to a prospective customer, the more chance you have of gaining their business. Better Targeting is key, so what can you do without breaking the bank. The Basics There are complementing areas to consider, interests, groups and personalisation. Interests Imagine you are trying …

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What Do You Want To Do – Setting Priorities

Setting Priorities

Setting Priorities – It seems a simple enough question to answer; Grow and/or Expand Survive Sell Up and/or Retire Save Costs Increase Prices … As with most things, ideas are easier than implementation. By setting priorities you avoid trying to manage too many aims at once, here are some tips …

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Understanding Public Relations or PR

Public Relations

Public Relations or as it is most commonly known, PR, is probably the most misunderstood marketing function, it’s not something just for large companies, good PR can help businesses of any size. PR in a Nutshell PR is a branch of Marketing that is responsible for nurturing a company’s image. …

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Are you listening carefully?

Listening Skills

Sometimes it’s useful to be able to screen out unwanted noise, but if it’s an existing or prospective customer talking, then you need good listening skills. Some people are naturally gifted at summarising points succinctly, being interesting and maintaining attention, most though, in my experience are not, so as the …

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Should You Make That Investment

Investment Decisions

Making investment decisions is one of the hardest tasks in business. As any fan of Dragons Den on television will know, sales forecasts, product costs and investments already made are all key criteria, the Dragons query before making an investment. What’s this to do with Marketing Very much so, two …

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