It is growing more and more urgent that brands express strong views, engage with social activism, and embrace empowerment to the full. In 2020, it is no longer enough for brands to simply use buzz words — they must evidence their commitment to empowerment in their actions and how they …

During the recent lockdown caused by the Covid-19 outbreak, many establishments have been offering members of the public the chance to enhance their job skills. For some of us, we are taking advantage of this in order to upskill. This has been made possible thanks to places like the Open …

“Intelligence is the ability to adapt to change.”– Stephen Hawking As business processes continue to integrate machine learning, AI has already established itself within the core processes by allowing machines to perform tasks the way humans do. In addition to AI enabling solutions for us to be able to adjust …

Back in 1904, Japan, an international superpower and one of the world’s richest nations, entered the automotive market for the very first time. What followed the initial development of that ten-seater bus was more than a century of ingenious Japanese engineering. Nowadays, despite having to fight off stiff competition from …

E-commerce has experienced a significant growth over the past ten years, surpassing the high street. Thanks to app-only banks such as Revolut, we no longer need to visit a physical bank, and the introduction of food delivery services such as Just Eat allow us to get food from the commodity …

It’s only natural for a business to strive towards organic growth and expansion over time. In order to successfully grow a business, you need to have a content marketing strategy. Whether you operate as a small independent startup or a large international corporation, your content marketing will shape the way …

The stigma related to periods can be perceived in various ways and in the workplace, it can become a huge obstacle. In 2018, the total female employment rate hit 71.4%, the highest percentage since 1971. The records revealed that there were 15.3 million women over the age of 16 in …

A successful business is usually one that has created effective marketing strategies — it isn’t surprising that the public need to be aware of your brand for it to grow. All businesses should invest in marketing to encourage purchases, engage with customers, sell and grow. So that begs the question: …

It wasn’t that long ago that the UK was a nation known for terrible customer service. Terrible at giving it, terrible at receiving it – overall it was considered too ‘American’. Michel Roux Jr., Michelin-starred chef, labelled UK customer service as “surly, slapdash and dreadful”, and his opinion isn’t completely …

Much has been said about inclusivity, but where can this ideal be visualised? Many brands say that they support these causes and are pushing for change. However, this isn’t always evident or apparent in their actions. Consumers need evidence that they have changed their practices, or at least can see …

Unless you’ve been living under a rock, it’s no secret that Brexit hasn’t been good for UK business. For the past two and a half years since the UK’s decision to leave the European Union, there’s been a shared concern regarding uncertainty. However, it’s not all doom and gloom. Here, …

Can SME businesses utilize AI technology to achieve success? Artificial Intelligence Technology has been touted as the solution that will address the decline of business efficiency and stagnated growth. Investors and Government departments are in awe of AI technology, how it can change the way businesses operate and the opportunity …

Content strategy is an important part of brand promotion. It is a way to deliver your message to the target audience, nurture your leads, and increase your sales. So, in order to develop a successful content strategy, one has to know the five easy steps gathered in this article. 1. …

Guest Contributor Adela Belin is the Head of Digital Marketing at Writers Per Hour. She creates content surrounding marketing with a focus on social media and digital marketing. You can be all sorts of fun and casual on social media but that has got nothing to do with using correct grammar, spelling and punctuation. Using …