The B2B Club – Connecting SME’s Nationwide

The B2B Club

Welcome to the B2B Club Website

The B2B Club is a free to join online club for small and medium sized businesses. The Club is operated by Web-Clubs and joins our portfolio of online Consumer Clubs. As a small business ourselves, we know the value of being able to share tips and information, to develop relationships with other businesses and to have somewhere to look for information.

Our expertise lies in marketing, so, not surprisingly, on The B2B Club website, we have provided a wealth of information to help you market your business. But, we don't want to dominate the content. We would love you to share your expertise with our members by sending us posts which are informative, interesting and informative. Providing they meet this criteria, are not too commercial and are less than 1500 words, they will be posted free. By linking to your website, they could generate you business!

You can also reach B2B Club members through our email marketing service, click on this link for more details.

Every month, B2B Club members receive our newsletter you can get valuable marketing tips in your inbox, you can join the B2B Club by clicking on this link

For more Marketing Tips and Advice consult the Knowledge Library on the Web-Clubs Website

When Things Go Wrong – Incident Handling

Incident Handling

It is said that it take years to build a good reputation and only seconds to lose it, certainly when things go wrong, your reputation suffers, having an effective incident handling system goes a long way to alleviating the risk and avoiding an escalation to a complaint. Things do go …

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Choosing Marketing Tools

Note the avoidance of calling this article “Choosing the Right Marketing Tool,” the point is that there are no wrong marketing tools, just the use of the wrong tool for a particular job. Take the example of Fred’s Heating Engineers It’s a multifaceted business covering The installation of new heating …

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Don’t Forget Your Website Updates

website updates

Websites like cars, boilers and offices require maintenance. If you fail to look after your website updates you risk losing business if the content is outdated and perhaps more importantly, you raise its vulnerability to being hacked. Content Updates A website that has out of date information gives a poor …

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Living on the Frontier

leadership

From guest contributor, Adrian Spurrell, The Red Thread Partnership Leading a Small Business I’ve been running small businesses now for over 20 years – both my own and other people’s.  And two things have struck me in that time.  One is that if you’ve never run a small business, then please …

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Why I love Newsletters

newsletter

Newsletters are in my opinion one of the most underrated marketing tools, here’s why: The Three Marketing Strategies Marketing can be broken down into three broad areas or strategies; Pro-active / Disruptive / Offensive Reactive / Search Defensive Let’s look at each in more detail. Pro-active / Disruptive / Offensive …

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Branding – Do you have a clear brand identity?

Branding

Clear Branding is a key need for all businesses whatever their size, so what is Branding. Branding – What is it? This is an area where experts love to differ! It’s probably easier to define what you want from branding rather than to define exactly what it is, so here …

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How much should you spend on marketing

marketing budget

Setting your marketing budget This task has been likened to asking someone how long is a piece of string. Some would argue that because of the broad number of factors influencing marketing, it’s the harder task to answer. Historically, and by that I mean pre today’s digital marketing offerings, the …

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What type of new website do you require?

new website

All businesses need a website, whether this is your first new website or an update, here are some tips to help you on your way. Business Card The most basic, possibly a single page with a basic description of who you are, what you do and how you can be …

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KISS (Keep it Simple Stupid)

kiss

KISS is an acronym accredited to the US Navy. It stands for Keep it Simple Stupid. It was invented as a fundamental philosophy for design, the reasoning is that systems that simple systems operate more successfully than those that are complex and importantly, are less prone to mistakes and errors. …

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Marketing – Getting Started

getting started with marketing

If order input shows signs of slowing, or you wish to grow, it time to get marketing, but where do you start? Getting Started with Marketing, preliminary steps It’s very easy to waste money on marketing. Although it’s easy to blame agencies, the root problem is often closer to home. …

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As with clothes, In Marketing, One Size does not Fit all

marketing tool

Even before the digital revolution, there was a choice of tools available for marketing a business. Now with such a wide choice on offer, it’s important to make the right decisions and choose the right marketing tool Decide what you want to do Broadly speaking, there are three main categories; …

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Implementing a successful email marketing campaign

successful email marketing

Successful email marketing Web-Clubs have been involved in email marketing since 2000, it’s early days. During that time we have sent millions of emails for thousands of organisations. Not surprisingly, we’ve learnt what works and what doesn’t. Whilst we can’t share with you all of our secrets, here are some …

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Product Life Cycle and The Boston Matrix

product life

Product Life Cycle One of marketing’s lesser talked about tasks is to manage a products life cycle. Once a product is ready for sale, it passes through four phases before it is finally retired. Each phase requires a different marketing strategy. Launch Through this relatively short phase during which revenues …

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Are You Marketing or Advertising?

marketing and advertising

The terms marketing and advertising are often confused, they are though quite different. Put simply, Advertising (or Promotion) is just one part of the overall Marketing function. For most of my long career in marketing, I worked for large organisations. In such companies, marketing departments play a key role both …

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