Marketing

KISS is an acronym accredited to the US Navy. It stands for Keep it Simple Stupid. It was invented as a fundamental philosophy for design, the reasoning is that systems that simple systems operate more successfully than those that are complex and importantly, are less prone to mistakes and errors. …

If order input shows signs of slowing, or you wish to grow, it time to get marketing, but where do you start? Getting Started with Marketing, preliminary steps It’s very easy to waste money on marketing. Although it’s easy to blame agencies, the root problem is often closer to home. …

Even before the digital revolution, there was a choice of tools available for marketing a business. Now with such a wide choice on offer, it’s important to make the right decisions and choose the right marketing tool Decide what you want to do Broadly speaking, there are three main categories; …

Successful email marketing Web-Clubs have been involved in email marketing since 2000, it’s early days. During that time we have sent millions of emails for thousands of organisations. Not surprisingly, we’ve learnt what works and what doesn’t. Whilst we can’t share with you all of our secrets, here are some …

Product Life Cycle One of marketing’s lesser talked about tasks is to manage a products life cycle. Once a product is ready for sale, it passes through four phases before it is finally retired. Each phase requires a different marketing strategy. Launch Through this relatively short phase during which revenues …

The terms marketing and advertising are often confused, they are though quite different. Put simply, Advertising (or Promotion) is just one part of the overall Marketing function. For most of my long career in marketing, I worked for large organisations. In such companies, marketing departments play a key role both …

I’m a passionate believer in the power of newsletters, they have multiple uses for businesses of any size; Raise awareness of your business Demonstrate Expertise Keep in touch with existing customers Share Industry and Company News Subtle selling In my article, Newsletter Tips and Tricks, on the Web-Clubs Website, you …

P T Barnum founder of Barnum & Bailey Circus All businesses, whatever size or type, need marketing activity to survive and grow. Although it can look easy to place an advert or whatever, it’s equally to waste money, so it’s well worth speaking to experts, in the long scheme of …

Where you are today and where you want to go Advertising is expensive Unfortunately many channels will happily take your money even if they know, it will fail to deliver the result you are seeking. Whilst it is convenient to blame the channel and possibly their ethics, the advertiser needs …

Who they are The Washington Post is credited with coming up with the term baby boomers to describe the generation born after the end of the second world war. Not surprisingly after six years of conflict, when the troops returned home there was a boom in pregnancies. The definition typically …