All businesses need a website, whether this is your first new website or an update, here are some tips to help you on your way.
The most basic, possibly a single page with a basic description of who you are, what you do and how you can be contacted. In practice, sites like this have limited value and will struggle to get found on search engines.
Effectively your company and product brochures online. By far the most common type of website, they range upwards from about 5 pages. Content that is useful and original helps improve your chances of being found on search engines.
News, Magazines, Blogs and Forums
As the name suggests, used to share information and possible to allow discussion and comment. Websites allow for more design structure and detail than social media platforms.
Shops can be fully integrated into a website, alternatively a brochure style website can be linked to a dedicated shopping platform. The aim should be to replicate as close as possible, a real life “touch and feel” shopping experience.
Active / intelligent websites
Normally the preserve of larger companies, examples are online portals for insurance etc. where the website interacts with in-house computer systems.