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Marketing to Baby Boomers

The Baby Boomers

The Washington Post is credited with coming up with the term to describe the generation born after the end of the second world war. Not surprisingly after six years of conflict, when the troops returned home there was a boom in pregnancies.

The definition typically covers those born from around 1946 up until the early 1960s when birth rates declined. Baby boomers are now aged from about 55 to 70.

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