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KISS (Keep it Simple Stupid)

kiss

KISS is an acronym accredited to the US Navy. It stands for Keep it Simple Stupid. It was invented as a fundamental philosophy for design, the reasoning is that systems that simple systems operate more successfully than those that are complex and importantly, are less prone to mistakes and errors. …

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Marketing – Getting Started

getting started with marketing

If order input shows signs of slowing, or you wish to grow, it time to get marketing, but where do you start? Getting Started with Marketing, preliminary steps It’s very easy to waste money on marketing. Although it’s easy to blame agencies, the root problem is often closer to home. …

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As with clothes, In Marketing, One Size does not Fit all

marketing tool

Even before the digital revolution, there was a choice of tools available for marketing a business. Now with such a wide choice on offer, it’s important to make the right decisions and choose the right marketing tool Decide what you want to do Broadly speaking, there are three main categories; …

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Implementing a successful email marketing campaign

successful email marketing

Successful email marketing Web-Clubs have been involved in email marketing since 2000, it’s early days. During that time we have sent millions of emails for thousands of organisations. Not surprisingly, we’ve learnt what works and what doesn’t. Whilst we can’t share with you all of our secrets, here are some …

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Product Life Cycle and The Boston Matrix

product life

Product Life Cycle One of marketing’s lesser talked about tasks is to manage a products life cycle. Once a product is ready for sale, it passes through four phases before it is finally retired. Each phase requires a different marketing strategy. Launch Through this relatively short phase during which revenues …

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Are You Marketing or Advertising?

marketing and advertising

The terms marketing and advertising are often confused, they are though quite different. Put simply, Advertising (or Promotion) is just one part of the overall Marketing function. For most of my long career in marketing, I worked for large organisations. In such companies, marketing departments play a key role both …

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The value of Newsletters

newsletters

I’m a passionate believer in the power of newsletters, they have multiple uses for businesses of any size; Raise awareness of your business Demonstrate Expertise Keep in touch with existing customers Share Industry and Company News Subtle selling In my article, Newsletter Tips and Tricks, on the Web-Clubs Website, you …

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Promoting your Business

promoting your business

Without promotion, something terrible happens… nothing! P T Barnum founder of Barnum & Bailey Circus All businesses, whatever size or type, need marketing activity to survive and grow. Although it can look easy to place an advert or whatever, it’s equally to waste money, so it’s well worth speaking to …

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Know your market

your market

Where you are today and where you want to go Advertising is expensive Unfortunately many channels will happily take your money even if they know, it will fail to deliver the result you are seeking. Whilst it is convenient to blame the channel and possibly their ethics, the advertiser needs …

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Marketing to Baby Boomers

The Baby Boomers The Washington Post is credited with coming up with the term to describe the generation born after the end of the second world war. Not surprisingly after six years of conflict, when the troops returned home there was a boom in pregnancies. The definition typically covers those …

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